Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.
Our taxonomy of 50,000 topics offers an in-depth, holistic view of user interests and intentions. We set our AERO optimization engine against travel to Las Vegas, to see how it would identify different types of travelers. From the earliest starting point to last-minute activities, these are some of the most predictive behaviors it found. They showcase the motivations and affinities of consumers traveling to Las Vegas.
Those enjoying longer holidays are active months earlier, but most travelers aren’t on a marketer’s radar yet.
At this stage, only the most spontaneous or seasoned travelers haven’t booked yet. Perhaps in hopes to get a great last minute deal.
Shopping Video Watchers
Professionals in the following industries:
We looked at the lift in online interests for Gamblers, Entertainment Enthusiasts, Life Celebrators, and Businesspeople leading up to their stay in Las Vegas.
Be on the lookout for specific recommendations of when travel advertisers should target highly engaged personas with our innovative video ad formats!